Time to pay your last respects to Microsoft's "This is an Xbox" campaign, as it appears to have been killed off

Microsoft quietly pulled its 'This is an Xbox' campaign — the page returns a 404 and the tag is gone. After backlash and the exits of Phil Spencer and Sarah Bond, new gaming CEO Asha Sharma seems to have buried the concept and refocused on Project Helix's console/PC performance. #Xbox

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