
Take-Two CEO Strauss Zelnick still rejects the idea AI can tackle games on the scale of GTA 6: "Creating a hit of that magnitude does require human engagement and creativity"
AI won't conjure a GTA-scale hit. Take-Two boss Strauss Zelnick says "you wouldn't end up with anything very good" — AI can speed asset work, but blockbuster creativity still needs human engagement. If hits can't be automated, what survives the AI glut? #GTA6
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