'This Should Be Illegal': PS5's Dynamic Pricing Roundly Criticised by Disgusted Sony Fans

'This Should Be Illegal': PS5's Dynamic Pricing Roundly Criticised by Disgusted Sony Fans

www.pushsquare.comwww.pushsquare.comapproximately 8 days ago

Sony is quietly A/B-testing dynamic pricing on the PS Store — the same PS5 game can be £3.74 logged out and £9.99 logged in. Tests hit 139 titles across 68 countries (US excluded). Fans call it "scummy"; if it boosts profits, will Sony roll it out worldwide?

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