
Sony Signs K-Pop Superstar Kim Chaewon to Promote PS5 for Lunar New Year
Hook: Sony taps LE SSERAFIM's Kim Chaewon to lead PS5's Lunar New Year push across Asia — four skits, Wiggle Wiggle merch, and region-wide discounts on PS5, PSVR2, PS Portal & select games. Chaewon loves Astro Bot & Stray.
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